4 Comments

Cool thoughts and I agree this is a great way to build loyalty and expand a sense of ownership in consumer companies (and leverage the excitement of monetary gains related to investing in individual stocks) with relatively low costs and overall effort of the parent company. I am sure I am oversimplifying the transaction but I see the shift to corporate stock buybacks as a big miss when options like this could increase your brand loyalty and create a larger sense of ownership even within your company.

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I really like this idea! I think the framing of when it works vs. not makes sense. I wonder if there could be different approaches within the same company. For example, I think the traditional loyalty program at airlines works fairly well for regular business travelers, but if you aren’t flying more than a few times per year, it doesn’t make sense to choose one carrier. A program like this could make sense for those traveling some, but not all the time.

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